In 2003, Zenith introduced the Chronomaster Open with the aim to show the regulating organ and escapement of the El Primero calibre. Skeleton and open (or partially open) dials are a great way for watch companies to put their movements in the spotlight. This is a new gateway for people to learn about the chronograph and how ZENITH has mastered it and elevated it to new heights’.
We’ve worked for some time now on immersive and interactive ways to highlight the chronograph, and “Master of Chronographs Since 1865” is the perfect platform to link all these initiatives. We’ve contributed so much to the advancement of the modern chronograph, that we feel a certain responsibility to continue leading its evolution, but also to share our know-how with the world and allow people to appreciate the chronograph in a new way. It’s something that we have cultivated and, I would say, rightfully earned over many years. This exhibition along with the Watch Clinic (a personal ‘watchmaker’ experience at the Zenith manufacture and at selected ZENITH flagship boutiques around the world) will make its way across the world with road shows and pop-up events, starting in China from May and the USA in June.Ībout this year’s theme, Julien Tornare (Zenith CEO) shared ‘For ZENITH, Master of Chronographs is not just a claim, but an aspiration. The ‘Master of Chronographs since 1865’ travelling exhibition – which was on view in Geneva – highlights the manufacture’s milestones with 15 emblematic pieces in the field of automatic chronographs.
The concept includes both physical and digital elements. The ‘ Master of Chronographs’ is a new 360-degree platform that has been developed to share the manufacture’s unique know-how through its history, collections, movements and its mastery of the high-frequency chronographs. In Geneva, Zenith presented the revamped Chronomaster Open line as well as the new Chronomaster Sport under its new ‘Master of Chronographs Since 1865’ concept – with a traveling exhibition and an online platform.Įarlier this year Zenith generated quite a buzz with its limited edition DEFY Revival A3642 timepiece, and at the Watches and Wonders 2022 it was all about their chronographs.
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